The ultimate in statement fragrances, Diesel offers the best in sensual scents allowing you to stand out and be desired. Diesel is a powerful fashion house founded by Renzo Rosso in 1978 and defines itself on the energetic, unconventional youth culture of today. Rosso found an innovative team that was set on breaking the fashion mould and create unique designs to set the brand apart. Following on from the successes of the fashion and accessories line, Diesel launched its first self-titled unisex scent ?Diesel? in 1996. The brand creates fragrances for both men and women in uniquely designed bottles, including the iconic fist design for ?Only The Brave? and the ?Loverdose? geometric heart.